Red, White & Revenue

Happy 4th of July! Thankful for the men and women who continue to make celebrating this holiday possible!

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Toledo Money is now 17 editions deep—and it’s been nothing short of energizing.

The support, shoutouts, and subscriber growth have made one thing clear: something real is happening here in Northwest Ohio and you people LOVE business.

From a rough draft on a notepad to one of Northwest Ohio’s fastest-growing business communities—this audience is filled with people who move markets, build companies, and support local first..

And now, thanks to your overwhelming interest, we’re officially opening up ad space. We’ve had a flood of requests, and starting this month, we’re offering a limited number of ad spots at a competitive, market-rate price. If you want to get your brand in front of some of the region’s most influential professionals, let’s talk.

With the 4th of July upon us, we also want to pause and say thank you to the men and women who protect our freedoms and make independence possible. We don’t take it for granted.

One of our next big goals? Getting your business, your story, your impact in our newsletter.

Got an idea, an ad concept, or just want to explore how we can collaborate?

Local Stock Market 📈 

Owens Corning | $OC ( ▼ 1.17% ) 

Dana Incorporated | $DAN ( ▼ 2.34% ) 

The Andersons | $ANDE ( ▼ 0.8% ) 

Owens Illinois | $OI ( ▼ 1.31% )

Welltower Inc. | $WELL ( ▲ 0.9% ) 

Marathon Petroleum Corporation | $MPC ( ▲ 0.02% ) 

Unsolicited Opinion: The Rite Aid Opportunity 🥕 🥒 

Vacant RiteAid

As Rite Aid shutters stores across Northwest Ohio, cities are considering mixed-use development, retail, or just waiting for the right offer. But here’s a question we should be asking more directly: Why aren’t municipalities actively recruiting affordable grocers?

These buildings are plug-and-play: already zoned, parking-ready, and typically 10,000–15,000 square feet ideal for an Aldi, Save-A-Lot, Trader Joe’s or DG Market.

Nationally, some cities are doing just that. In West Haven, CT, a former Rite Aid is becoming a Supermarket. In Grand Blanc Township, MI, local officials are conducting market studies and working to attract essential services like groceries to former Rite Aid locations.

Other cities are seeing Rite Aids converted into Dollar Generals, urgent care centers, pet hospitals, and Planet Fitness gyms, driven by private brokers and proactive commercial real estate teams .

That raises the question:

Are Northwest Ohio municipalities partnering with brokers to market these properties to essential service providers or just hoping buying the lot makes the most sense?

Put Your Brand in Front of Northwest Ohio’s Best

If you’re a local business owner, ask yourself this:

Are the right people seeing your brand?

Toledo Money is read weekly by some of the region’s sharpest executives, entrepreneurs, and investors—people who make things happen. When you advertise with us, you’re not just buying impressions. You’re putting your business in front of the exact kind of people who spend, invest, and influence.

We’ve built trust with this audience. Now, we’re opening the door for select partners who want to grow alongside us.

🔗 Want in? Head to the Partner With Us tab on our site and let’s talk.

Crafting Time, Preserving Legacy: The Ludwig Watch & Clock Story

After 13 years in the jewelry industry, most would say they’ve seen it all—but not David Ludwig. Two years ago, David pivoted from selling sparkle to restoring time itself, launching Ludwig Watch and Clock in Whitehouse, Ohio. (📍 10904 Maumee St, Whitehouse, OH 43571)

From $40 quartz beaters to $40,000 Swiss masterpieces, David’s workbench sees it all. His business model is a reminder that sometimes the smartest move in business is to get highly specific, so he found a critical gap in the market for skilled watch and jewelry repair technicians, and filled it. Today, Ludwig Watch and Clock services six jewelry stores across the region, plus a growing roster of personal clients who trust him to keep their treasured pieces ticking.p;p

“Every day’s different,” David says. “You never know what’s coming across the bench. That’s what keeps it fun.” His advice to aspiring business owners? Find your niche, show up on time, and don’t get stuck overanalyzing. “You can’t learn to drive sitting in park,” he says. “Sometimes you just have to go for it.”

As a watch enthusiast myself, I (Kaden, writing this) couldn’t be more excited to have someone like David right here in our backyard. I’ll definitely be bringing my own pieces to him.

Whether you’re a local jeweler or someone with a beloved timepiece in need of TLC, David Ludwig is one of the region’s best-kept secrets and he’s keeping Northwest Ohio on time, one watch at a time. ⌚

💸 Quiet Money in Growing Market | The $3M local Irrigation Powerhouse

As new home construction surges across Waterville, Whitehouse, and Monclova, one local business is capturing outsized market share in a critical trades niche: irrigation system installation.

The Business

Waterville Irrigation is a family-owned operation with approximately $3 million in annual revenue, driven by:

  • 66% from new irrigation system installations

  • 33% from ongoing maintenance and repair work

Their footprint has expanded alongside regional housing growth. The company is now the default provider for most new residential builds in the Waterville, Whitehouse, and Monclova corridor.

Operational Advantage

Unlike many contractors, Waterville Irrigation has turned installation velocity into a competitive advantage. While typical crews average one install per day, Waterville’s team often completes two full installs daily — even during peak summer heat. This throughput enables them to service more properties per week than most competitors can in two.

Other key differentiators:

  • Workforce efficiency: Small, well-trained crews executing with consistency

  • Weekend availability: High-demand flexibility builders value

  • Established builder relationships: Preferred vendor status across multiple developments

Market Context

The Waterville-Whitehouse-Monclova region is experiencing a residential construction boom, with hundreds of homes being added annually. Neighborhoods like Coventry Glen, Hidden Hollow, and Telluride continue to expand.

This presents a long-term runway for trades professionals — especially those with reputation and bandwidth. Waterville Irrigation is uniquely positioned to benefit due to:

  • Proven reliability in tight construction timelines

  • Ability to handle high volume without sacrificing quality

  • Local brand recognition among both homeowners and developers

Scalability and Risk

Waterville Irrigation’s model is high-margin but labor-dependent. Their reputation hinges on crew quality and availability. That makes retention and recruitment of skilled workers a key operational risk — particularly if housing starts outpace hiring.

There’s also opportunity: if the owners wanted to scale, they could expand crews or franchise into nearby growth zones like Perrysburg or Sylvania, where suburban expansion continues.

Bottom Line

Waterville Irrigation is a case study in how a focused, operationally excellent small business can dominate a niche during a regional boom. They’ve built quietly, with and with little marketing — and yet they’re outpacing much larger competitors on volume and customer satisfaction.

For those watching the growth of southern Lucas County, don’t just track the rooftops going up. Pay attention to the contractors laying the infrastructure underneath.

That’s where the real money moves.

Money Confessional | The Creative Couple Building Wealth From Scratch

Age: Early 30s
Roles: Freelance Graphic Designer + Elementary School Teacher
Salary: Combined ~$110K–$130K

Meet a West Toledo couple redefining stability on their own terms—she balances creativity and client work from her home studio, while he’s shaping young minds in the classroom by day (and coaching middle school basketball by night).

🏠 Living Situation: They recently bought a 3-bed fixer-upper in the Old Orchard neighborhood. “We’re doing 80% of the updates ourselves. It’s sweat equity now, future equity later.”

💰 Household Income: Around $120K depending on her freelance load. His teaching salary is steady, and her income ranges based on the season and clients.

💳 Favorite Splurge: Local art and weekend date nights at Toledo spots. “We’ll spend on things that keep us inspired—usually art, books, or really good coffee.”

🔥 Biggest Financial Worry: “Healthcare costs and saving for a family. Freelance life doesn’t come with a benefits package, so we have to plan smart.”

🎨 Other Income: She sells digital design templates online and just launched a print shop. He runs a small tutoring side hustle during summers.

💡 Toledo Tip: “This city has space to grow. If you’re creative and disciplined, you can build a real life here without drowning in debt.”

📈 Net Worth: About $85K and growing fast—mostly from equity in their home, savings, and small business income reinvestment. “We max our Roth IRAs every year, no matter what.”

🧮 Budget Style: Shared spreadsheet, weekly check-ins. “It’s not glamorous, but it keeps us both on the same page. Every expense is a choice we talk about.”

🌱 Inspiration: “To design a life we don’t need a vacation from—where we control our time, give back through our work, and don’t compromise on happiness just to ‘make it.’”

Want to know what it looks like when legal expertise meets medical entrepreneurship in the 419?

🚨 Subscribe to Toledo Money for more sharp money stories, local business moves, and bold professionals betting big on Northwest Ohio: www.tolmoney.com

Money Snacks

Headlines we are snacking on

  • Wondering who’s fireworks are tonight? Don’t worry we got you covered! We know many cities and neighborhoods start their shows before the holiday, however you still have time for a few more shows tonight (the 4th) and tomorrow (the 5th)

    • Downtown Toledo

    • Put-In-Bay (Peace Garden Lawn)

    • Port Clinton (Waterworks Park/City Beach)

    • Waterville

  • Since 2000, America’s love for lighting up the sky has turned into a booming business. Consumer fireworks sales exploded from $407 million to $2.3 billion by 2024, with professional displays adding another $400 million. Back in 1976, we bought just 29 million pounds of fireworks — in 2024, that number skyrocketed to nearly 462 million. Credit cheaper prices, looser regulations, and China’s hyper-efficient factories. In short: business is booming, literally.

  • A beautifully restored, 123‑year‑old Cape Cod–style home in Perrysburg, Ohio, last sold for $2 million in September of 24’. Overlooking the Maumee River, the two‑story residence has been modernized yet retains its historic charm, featuring elegant architectural details, updated systems, and a private dock. The property combines classic character with contemporary amenities, offering luxury living in a storied waterfront setting. I wonder who opened their pocket book for this beautiful estate boasting 6,187 sqft. 28683 E River Rd, Perrysburg, OH 43551